Facebook updated to Android

Facebook announced
the beta launch of a search feature: Graph Search. The social network is full of praise for this novel which according to him is nothing less than a "technical challenge exceptional. '
But the Graph Search, Facebook or social research, she is truly a breakthrough? The opinions expressed by CNet.com but Mashable, and shared assumptions about the capabilities and benefits of such a business tool often still theoretical.
"Graph Search enhances the functionality of Facebook"
"Graph Search enhances the functionality of Facebook and makes it more useful for users," Judge Rebecca Lieb, advertising media analyst and Altimeter Group. "There is a bit of a dimension LinkedIn - find a person in this city working for a company X - but with strong research capabilities in natural language to simplify use" adds her again.
Nate Elliott, an analyst at Forrester, he is anything but enthusiastic, and believing the announcement of Facebook is the simple basic hygiene. Clearly, the social network was anyway need a real search function, so far useless.
"Currently, you can not find on Facebook, and whatever the efforts to seek" he notes. "For their part, presenting it as a major innovation is the joke ... They are a very bad part of the service and make it usable" then mocks Elliott.
"Currently, you can not find anything on Facebook"
Nate Elliott also challenges the finding that the Graph Search could have a real impact on Yelp, Foursquare and other services in the field of social recommendations. For him, friends can help you decide what you will find, but the user then turns to other sources of information to determine eg which restaurant he wants to go or what movie to watch.
"I do not see much overlap between [Graph Search] and behaviors committed by individuals on Google and Yelp" he advance to minimize the threat that could represent the functionality of Facebook to existing services.
The skepticism of the Forrester analyst is offset by other opinions, their more positive. "The research itself appears rather as an ad minor, but it has a significant impact on users' commented Susan Etlinger, an analyst at Altimeter.
"This could disrupt the business models of social platforms"
For her, Graph Search is a tool for growth as Facebook encouraging members to be active while the social network reached its limits in terms of capacity (one billion users). "The number of people in the world is a finite number [...] The engine of growth is sharing" assures Susan Etlinger.
Rebecca Lieb doubt about it Nate Elliott's position rejecting any influence of Facebook on services like Yelp and Google Local. "This could disrupt the business models of social platforms like Yelp, Foursquare, and Google Local, which helps consumers find things like movies, restaurants and services on the basis of recommendations from their friends."
Julien Blin, an analyst with Infonetics, goes further and considers Graph Search could be a serious threat to Google and Amazon when available on mobile phones and integrate Facebook Gifts.
"One could imagine the case where a user of Facebook search" friends who bought shoes in San Francisco. " Graph Search could then put together a list of shoe stores with comments and advice of his friends, "Julien Blin imagine, who combines a button or offer to buy the item via Facebook Gifts. A type of service that therefore compete directly with Amazon, advance he.
Still very theoretical implications
However, at this stage, all the arguments about the implications of Graph Search Facebook for activity held theory. The social network said that the function was still in the testing phase. The service is also very minimalistic yet. It does not, for example, to research posts or Facebook Open Graph actions as the pieces played.
Similarly, Graph Search does not provide additional value to brands on Facebook and advertisers who wish to collect new data on the interests of users and their relationships.